What's been happening?

A newly flagged project being delivered in collaboration with the Scottish Government’s Scottish Technology Ecosystem Review is hoping to help fintechs north of the Border gain access to a collective boost of up to £1 billion a year from international investors.

There are many mistakes that can be made in the quest for funding, broadly speaking these fall into a number of categories from planning, time and team to the business plan itself, the product and finally valuation and control.

As a tech innovator investment is absolutely fundamental in achieving success. No matter how enthusiastic and sure you are about your product, it can sometimes seem that investors simply aren’t interested. 

We at Vivolution aim for these blogs to help inform our audience of various aspects of the business world. We have already covered the ‘Top 10 Tips To Attract Investors’ so to carry on from that we’ve decided to put together a Top Ten list of ways to get investors to take you seriously.

It is widely known how difficult it can be for a start-up/scale-up business to attract investment to their business so that they can begin to take their venture to market and start to build an innovative business which will revolutionise their market.

Engaging with tech start-ups can be a daunting task - tech founders want to meet corporates who are in the market to adopt, acquire or, invest in their tech innovation but, generally the preparation, objectives and process are often overlooked.

As a tech innovator in Scotland, investment is sure to be high on your agenda. But what steps should you expect to go through to attract the best investor to your innovation?

A successful start-up and entrepreneur will always make the best out of a bad situation and impacts of the pandemic have resulted in a significant rise in ecommerce and digital marketing which businesses must consider and take advantage of.

Supporting early stage ventures is something that we pride ourselves on as we enjoy working alongside innovative businesses who make a significant positive impact in their market.

Our VivoInnovate process allows for us to validate venture proposition through market analysis as we take a service design led approach to development.

VivoTech allows for strategic thinking to help your business venture disrupt the market and we focus on prioritising your product/service to overcome the problem that your venture is solving.

Knowing your market and who you are targeting allows for key objectives and marketing strategies to be underlined as it enables for market research to be carried out to understand what your consumer’s needs and wants are.

The evolution of technology has dramatically changed the way in which we live our lives and will continue to do so for years to come.

Creating the ideal work-life balance is something that many people struggle with, however technology can be used to help you strike your perfect balance.

An entrepreneur is defined as an individual who organises/operates a business and tends to take more financial risks in order to achieve success within their start-up business.

Artificial intelligence (AI) is revolutionising the healthtech industry, making a significant impact on the battle against cancer.

With the uptake of IoT growing 27% annually, organisations without IoT could struggle to compete in their market.